For winning a Penny auction:
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You found the item you want, that amazing, got to have it, make your friends jealous item.
You have bought your bids and now you're ready to bid and win your desired memento.
You place your cursor on the bid button and make your bid, the clock ticks closer and closer to zero.
It ticks past thirty seconds, twenty seconds, ten, five, going once, twice and then all of a sudden another bid pops on the screen and bolts the counter back up to ten seconds.
You start bidding back and forth back and forth and the next thing you know you've spent fifty bucks on bids!
You start getting nervous and eventually you back out of the auction. You lose the bidding war!